Step 01
Production Step 01
R&D of the Design
We collaborate with clients to understand their vision and map precise technical patterns using specialized software.
Client visiontechnical mappingpattern planning
Artistry
Artisans, yarns and process in one continuous craft story
Scroll through the people, materials and production flow behind every handmade crochet and lace piece.
Artisan Collective
Handmade by a
Living Network
of Craftswomen
Across Andhra Pradesh, our artisan community combines generations of craftsmanship with meticulous finishing, creating crochet collections that reflect heritage, quality and timeless elegance.
850
skilled artisans
30+ yrs
craft legacy
80%+
women-led network
Premium natural and certified materials sourced responsibly
Quality begins with the conscious selection of raw materials. We work with premium certified yarns sourced from reputed global producers who uphold high standards of quality, innovation and sustainability.
Organic Cotton
GOTS-certified organic cotton cultivated without synthetic pesticides.
Extra Fine Cotton
Ultra-light silky fiber with crisp stitch definition for intricate lace.
Pima & Egyptian Cotton
Extra-long staple fibers known for strength, luster and luxury drape.
Sea Island Cotton
Rare cotton prized for brilliant shine and supreme softness.
Pure Silk
Natural mulberry silk for fluidity, subtle sheen and timeless luxury.
Rayon
Smooth, versatile fiber with brilliant color absorption and lightweight drape.
Cashmere & Merino Wool
Ultra-soft warming fibers with Woolmark and RWS certification where applicable.
Sustainable Blends
Cotton cashmere, cotton silk, bamboo cashmere, wool silk and linen blends.
Environmental Commitment
- Use of GOTS-certified and organic yarns wherever possible
- Natural colors derived from plant-based sources
- Green energy used for yarn winding
- Sustainable sourcing and traceable supply chain
- Low water and low energy consumption practices
- Eco-conscious packaging for global shipping
Our Production Journey
Transparent handmade production from concept to delivery
We collaborate with clients from first design direction to final shipment, combining specialized pattern planning with hand craftsmanship, continuous checking and careful finishing.
Step 02
Production Step 02
Yarn Sourcing & Natural Dyeing
Premium certified yarns are sourced and dyed using natural, organic colors to match exact client specifications.
Certified fibersnatural colorexact matching
Step 03
Production Step 03
Yarn Winding (Green Energy)
Yarn is wound using clean, renewable energy, maintaining our commitment to low-impact manufacturing.
Renewable energycareful tensionlow impact
Step 04
Production Step 04
Sample Design
Initial samples are hand-crocheted to bring the design to life, checking structure, drape and aesthetics.
Handmade prototypestructuredrape
Step 05
Production Step 05
Quality Testing & Finishing (Sample)
Each sample undergoes rigorous manual remeshing, detail checking, steaming and edge finishing.
Remeshinginspectionsample finishing
Step 06
Production Step 06
Sample Approval
The finished sample is delivered to the client for review; feedback is carefully noted and implemented.
Client reviewfeedbackfinal approval
Step 07
Production Step 07
Bulk Production Starts
Once the sample and purchase order are approved, full scalable manufacturing begins.
Purchase ordercapacity planningproduction
Step 08
Production Step 08
Distribution to Artisans
Yarn bundles, sample guides and approved patterns are distributed across our artisan network.
Yarn bundlesapproved guidescoordination
Step 09
Production Step 09
Hand Crochet by Women Artisans
Every piece is meticulously hand-crocheted by our network of 700–900 skilled women artisans, breathing soul into the work.
Skilled handsartisan livelihoodsliving craft
Step 10
Production Step 10
Manual Remeshing & Individual Checking
Every piece is manually inspected for correct shape, edge hold and tension consistency.
Shape controledge holdconsistent tension
Step 11
Production Step 11
Quality Testing & Finishing
Technical audits verify rigorous compliance on sizing, stitch alignment and uniform output.
Sizing auditstitch alignmentuniformity
Step 12
Production Step 12
Piece Dyeing (If Necessary)
Additional organic top-dyeing treatments are performed when unique color gradients are required.
Organic dyeingcustom gradientscolor depth
Step 13
Production Step 13
Ironing and Finishing
All items are steamed and ironed using professional heat templates for a flawless, premium texture.
Steam shapingheat templatespremium finish
Step 14
Production Step 14
Packaging and Shipping
Final products are packed using bio-plastic and compostable material, then shipped worldwide.
Eco-conscious packingexportworldwide delivery